Each of our properties has a unique personality, so we brand each project with a new name, look and story to enhance the appeal for future residents.

After a property has been closed, our asset and property management teams immediately begin executing our exterior and interior renovation strategy. We first address deferred maintenance items the seller neglected. Next, we move to appearance-related renovations, including painting the exteriors, remodeling the leasing office, building pool area amenities, repaving cracked parking lots, building dog parks, and upgrading the gym. Interior renovations include new flooring, upgrading appliances, countertops, and fresh two-tone paint completely revamping properties' interior units.

After renovating the interior units, we typically increase rents by 10-20% for new residents who are looking for an upscale living experience. As renovations to the property continue, we will also increase the pricing on existing leases to market rent over time.

After the rebranding, our marketing team will build out the remaining digital strategy and develop SEO and online advertising to attract more residents to the property.

Prior to a development takeover, we review and re-negotiate all contracts, look to create a master policy to lower insurance premiums, and obtain multiple subcontractor bids to obtain the lowest construction cost. We also seek to lower our property tax liability by implementing a water conservation program that fixes all leaks, installs low-flow toilets, and aerators on all faucets.

We strive to host resident events each month and provide our firm with opportunities to give back to the community.

After an asset has been stabilized, we determine which exit scenario will provide our investors with the highest risk-adjusted returns. Possibilities include refinancing to return investor capital or a sale of the property. If economic conditions do not warrant a sale, we can transition the property into a longer-term hold to capitalize on cash flow.